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Franchises - Things To Consider
By:
Richard Parker: Author of
How To Buy A Good Business At A Great
Price ©
The
franchise concept is an incredible one.
Gather all of the ingredients specific
to a business and formulate a recipe
that can be duplicated over and over
again by anybody. When someone refers to
a "turn key" operation, the most likely
example is a properly orchestrated
franchise. Although the recipe has been
set, it still requires the input and
management of the right owner to ensure
an individual location is successful.
The Bad News
A franchise is by no means a
guarantee of success. Plus, a new
franchise is basically a start-up with
some advantages. Master Franchisers will
do a load of demographic and marketing
studies evaluating potential customer
base, drive-by traffic. etc., but the
only thing that they cannot do is
guarantee your success; nor will they
document any specific revenues or
profits.
They usually have very slick salespeople
and presentation materials, but so what?
It's really just an educated guess about
what "may" happen. When all is said and
done, new franchises are, to a certain
extent, a "build it and pray they will
come" strategy. Plus, a new franchise
can sometimes mean waiting a year or
more for it to be launched.
The Good News
Franchises can be a good place to
begin your entrepreneurial career. If
you want to greatly improve your chances
of success then buy a franchise resale.
Take advantage of one that's already
established and successful. This way,
you combine the best of both worlds - a
franchise concept and the track record
of an existing business. It just makes
more sense.
While it is not always
easy to locate resales, there are plenty
of them around. The best way to find one
is to address your search on two levels:
call the Master Franchisers and ask if
they can provide you with a resale
listing in your area. Second, approach
any current owner and ask him/her if
they know of any that may be for sale.
They will probably tell you that theirs
is "for the right" price. In either
case, you will get leads to pursue. Of
course, you can always go through
regular channels such as your local
paper, business brokers and online
listings.
The other good part of
buying an existing franchise is that you
can implement all of the same strategies
for identifying, negotiating and
financing the purchase as you would when
buying an existing non-franchised
business. As such, it's wise for you to
get hold of a good strategy guide for
buying an existing business.
The Investigation
Advantage With A Franchise
Probably the most attractive feature
of buying a franchise from the buyer's
point of view is that you can
investigate any franchise much easier
than an existing non-franchised
business. The reason for this is because
you will be able to look at other
franchises under the same banner. You
can speak with other franchisees in your
area and they will be a wealth of
information for you.
There is also a
disadvantage when investigating and
conducting Due Diligence on a franchise
as you have to do it on two fronts. You
have to check out the business itself,
of course, but of equal or greater
importance you have to evaluate the
Master Franchiser to be sure that they
will deliver everything they are
supposed to do.
Your Partner is Your
Competitor
The Master Franchiser's agenda is to
open up as many locations as possible.
While they may all say that they will
not dilute the market, rest assured that
unless they are contractually obligated
to do otherwise they will keep
compacting the territory. As they open
more and more locations you may wind up
competing with your own brand. Once a
customer of yours finds another location
to be more convenient - unless you have
a rock solid relationship with that
individual - you will lose their
business.
How To Make Money in
Franchising
The best way to accumulate wealth in
franchising is to keep opening up or
buying other locations. If you can,
stick with one banner or within an
affiliated group of companies. This way,
your leverage with the Master Franchiser
increases and you can also focus on
running one particular type of business.
You can't dance at all of the weddings,
so opening up new locations too quickly
can cause growth problems. However, as
soon as you get the first one on track,
look to acquire another one.
Franchise Contracts
Each state has different laws
related to franchises that are usually
quite intricate. Additionally, the
agreements between the franchisee and
franchiser differ between companies and
many contain clauses that you would
never even think exist. As an example,
if a franchisee wants to sell their
business, most often the franchiser has
the first right to buy the business. The
reasoning is that they want to be sure
that the market doesn't have too many
resales available (it hurts them when
trying to sell new ones if potentials
buyers see too many other franchisees
selling). Secondly, they want to protect
themselves if they don't feel the
potential buyer is right.
Hire an attorney who
specializes in franchise law, and before
you take a second step with any resale
franchise, get a copy of the contract
between the franchisee and franchiser to
properly evaluate what you will be faced
with along the road.
In Summary
Franchises can be ideal for
many people. If you want to really
improve your success rate, then buy an
existing location. It will provide you
with all of the benefits of a franchise
along with the added security of
historical data and a proven track
record. |