Compare Listings

Can I sell my business without a broker?

Can I sell my business without a broker?

Yes, you can sell a business without a broker, but you might not want to. While business brokers specialize in selling businesses and a good one generally brings a higher success rate and potentially higher end price to the transaction, a business owner that is professional, can hold emotions in check, and is realistic in pricing a business can have great success in selling without a broker. If you are a business owner thinking about selling on your own, the best thing you can do is get organized, educate yourself, be realistic on price and timing, and put together a marketing plan and budget. Typically nobody knows a business like an owner, especially for a well run business,  but often times business owners have attachment, can be emotional, or are not realistic and thus those type of owners will simply not be able to sell the business. Keep that in mind when you are looking to sell and think about what is best for you – selling on your own, or using a professional business broker.

Ask yourself these questions before you decide whether or not to use a broker.

  1. Can you separate emotion from the business?
  2. Do you stay cool under pressure?
  3. Are you willing to negotiate?
  4. Are you being realistic about your asking price?
  5. Do you have the budget to market the sale on your own?
  6. Are you responsive to phone calls and emails in a positive way?
  7. Do you have the time to allocate to dealing with potential buyers?
  8. Do you understand your business and business value fully?
  9. Are you able to put together a clean marketing package with clean financial history?
  10. Do you have an idea on who the right buyer might be?
  11. Do you feel comfortable with transaction paperwork?

If you answer no to most or all of these questions, then you should probably consider using a business broker. Keep in mind if you answered “no” to most of these questions you will have a harder time selling your business as it is as you will have to be involved regardless, but a business broker will help to mitigate many of the areas you may struggle with.


Jacob Zimmerman, Business For Sale Exchange

Jacob Zimmerman is the founder of Business For Sale Exchange. He was introduced to the world of businesses for sale in 1995 when he worked on marketing flyers for a business broker working with a top California business brokerage. That business broker ultimately launched one of the largest specialty business brokerages in the nation and Jacob led digital and marketing strategy for the company, and spun off the largest marketplace for restaurant businesses for sale. Jacob has consulted with thousands of business brokers and business owners over the last 25 years and has assisted in marketing over 1,000 successful sales in California and marketed over 30,000 businesses for sale throughout the United States on behalf of brokers and owners.

    Related posts

    How do you price a business to sell?

    How each and every business is priced is different. Some of the major things that are taken into...

    Continue reading
    by Jacob Zimmerman, Business For Sale Exchange

    Do I pay tax on selling my business?

    The short answer on this is it depends! Okay, so not so short. If you sell your business and you...

    Continue reading
    by Jacob Zimmerman, Business For Sale Exchange

    How much does it cost to sell a business?

    Selling a business can cost you anywhere from nothing to as much as 12% of the selling price or...

    Continue reading
    by Jacob Zimmerman, Business For Sale Exchange

    Join The Discussion